Completed in 1888 by Burnham and Root, the Rookery is the oldest standing high-rise in Chicago.

The campaign for their latest renovation joins ornate and abstract interior photography with bright typography.

The headline "Made from Big Plans" is a nod to the architect Daniel Burnham's famous quote, "Make no little plans. They have no magic to stir men's blood."
Luxury Residence Group is a division of Power Construction that handles their high-end interior design.

Since they operate within such a large construction company, they’re unrestricted by the typical boundaries of an interior design group.

They are able to use any material, in any application, regardless of size or complexity.